Maximise your promotional days
Effective and efficient tailored solutions
The competitive dynamics of the fast-moving consumer goods industry require greater speed to market and precision of execution. CROSSMARK provides clients with the speed and quality they require for in-store selling and merchandising services to drive shopper purchases and grow brands.
Merchandising is a science. At least, that’s how we look at it. Providing effective merchandising means factoring in brand, retailer and category dynamics as well as geography, seasonality and other factors to arrive at the right solution.
We provide unmatched flexibility in providing clients with the type of merchandising coverage they need.
Merchandising services may include continuity retail coverage, "speed to shelf" initiatives, stand-alone project and planogram work, or dedicated retail coverage team for clients wanting an exclusive, customised service experience. Our solutions include a customised approach based on store level performance metrics and or by specific client-defined parameters.
We are recognized in the industry for our customized approach to developing retail solutions, and selected for the most complex and demanding projects across multiple channels including corporate grocery, independent grocery, mass & speciality, petrol & convenience, consumer electronics and hardware.
100% coverage of Bunnings stores in both Australia & New Zealand.
Web based reporting allowing our clients to view store photos and comments after every call.
Highly experienced Field Operations Managers in each state heading up a team of
90+ merchandisers trained on our clients’ expectations and measured against our KPIs to make sure the job’s being done right the first time.
Account management with the Bunnings Support Office.
A proven track record on completing relays in Bunnings by utilising CROSSMARK’s Speed to Market team
CROSSMARK is uniquely positioned in the marketplace with strong connectivity and significant influence throughout the “shopping eco-system” … from brands to retailers and consumers to shoppers.
Our solutions make an impact in store across a wide range of retail channels, as well as out of store through “live” and digital consumer engagement along the shopping journey.
In today’s challenging retail environment CROSSMARK is excited by the launch of a new field marketing app called Compass...Read More
One ongoing issue that continues to plague FMCG brands is the growth of private and phantom label products...Read More
The past three years have been the toughest in over 30 years for Australia’s FMCG sector, with only 2-3 per cent industry growth year-on-year...Read More
It’s crucial that brands consider now what products they will promote in the lead up to Christmas and consider strategies to grab shoppers’ attention...Read More