The competitive dynamics of the fast-moving consumer goods industry require greater speed to market and precision of execution. CROSSMARK provides clients with the speed and quality they require for in-store selling and merchandising services to drive shopper purchases and grow brands.
Merchandising is a science. At least, that’s how we look at it. Providing effective merchandising means factoring in brand, retailer and category dynamics as well as geography, seasonality and other factors to arrive at the right solution.
We provide unmatched flexibility in providing clients with the type of merchandising coverage they need.
Merchandising services may include continuity retail coverage, "speed to shelf" initiatives, stand-alone project and planogram work, or dedicated retail coverage team for clients wanting an exclusive, customised service experience. Our solutions include a customised approach based on store level performance metrics and or by specific client-defined parameters.
We are recognized in the industry for our customized approach to developing retail solutions, and selected for the most complex and demanding projects across multiple channels including corporate grocery, independent grocery, mass & speciality, petrol & convenience, consumer electronics and hardware.
100% coverage of Bunnings stores in both Australia & New Zealand.
Web based reporting allowing our clients to view store photos and comments after every call.
Highly experienced Field Operations Managers in each state heading up a team of
90+ merchandisers trained on our clients’ expectations and measured against our KPIs to make sure the job’s being done right the first time.
Account management with the Bunnings Support Office.
A proven track record on completing relays in Bunnings by utilising CROSSMARK’s Speed to Market team
CROSSMARK is uniquely positioned in the marketplace with strong connectivity and significant influence throughout the “shopping eco-system” … from brands to retailers and consumers to shoppers.
Our solutions make an impact in store across a wide range of retail channels, as well as out of store through “live” and digital consumer engagement along the shopping journey.
With groceries a key household expenditure, the supermarket industry is fiercely competitive. And while Woolworths and Coles...Read More
There’s been speculation that it’s a “bridge too far”, with Amazon getting sucked into old fashioned, high fixed cost, bricks-and-mortar grocery retailing...Read More
This year will go down as the year when Australian retail hit what author Malcolm Gladwell calls “The Tipping Point”. Or in a more Australian way, as a mate of mine who has built several large Australian businesses says, “it’s all good until it isn’t”.Read More
I am quick to tell people that I have never made a dollar from being the first into anything. I have, however, made a comfortable living from picking trends and seeing their value and impact on the future in the early days of their cycle.Read More
I’ve written previously about the power of partnering across different levels of government and the business community. It can drive business growth as long as the partnership is right for both parties.Read More