With agility and flexibility
On-shelf Availability (OSA), is defined as ‘providing a product, in a saleable condition, when and where the shopper wants it’. CROSSMARK bases its retail strategies on sales growth solutions, whether it be increasing sales days through speed-to-market activation, or decreasing out-of-stocks and maximising sales opportunities through sales analysis and in-store deployment.
At CROSSMARK we work closely with our clients to understand their business and sales performance to build retail activation plans that will deliver improved on shelf availability and promotional activations.
With more than 2,000 highly trained staff, CROSSMARK’s operational structure ensures that we have the right people in-store to ensure that your product is available at the time when a shopper chooses to purchase.
We are recognized in the industry for our customized approach to developing retail solutions, and selected for the most complex and demanding projects across multiple channels including corporate grocery, independent grocery, mass & speciality, petrol & convenience, consumer electronics and hardware.
CROSSMARK is uniquely positioned in the marketplace with strong connectivity and significant influence throughout the “shopping eco-system” … from brands to retailers and consumers to shoppers.
Our solutions make an impact in store across a wide range of retail channels, as well as out of store through “live” and digital consumer engagement along the shopping journey.
In today’s challenging retail environment CROSSMARK is excited by the launch of a new field marketing app called Compass...Read More
One ongoing issue that continues to plague FMCG brands is the growth of private and phantom label products...Read More
The past three years have been the toughest in over 30 years for Australia’s FMCG sector, with only 2-3 per cent industry growth year-on-year...Read More
It’s crucial that brands consider now what products they will promote in the lead up to Christmas and consider strategies to grab shoppers’ attention...Read More