IN STORE SUCCESS
TRANSPARENT REPORTING AT YOUR FINGERTIPS
The competitive dynamics of the fast-moving consumer goods industry require dedicated, passionate and skilled individuals and teams who are driven to assist in improving range, share of space and overall category performance via building trusted relationships with key store personnel.
CROSSMARK provides our clients with a flexible and agile model to suit their business objectives in a consultative partnership across the independent grocery landscape of Australia.
We have a tried and tested sales call process using our “7 steps to in-store success” and utilising customer centric buyer behaviours to help our staff understand who they are selling to. Staff are also equipped with technology to provide live updates on results daily or weekly to assist our clients track their objectives.
CROSSMARK has the people that will make a difference to YOUR brands with an in-house talent team who work specifically with on-boarding team members. We believe in the philosophy of “hire hard and manage easy” and have a recruitment process to provide for long-term partnerships.
We currently manage over 1000 Independent stores within the IGA, Foodworks and Spar banners nationally. If it is a professional sales team to manage your brands, you are after look no further.
CROSSMARK is uniquely positioned in the marketplace with strong connectivity and significant influence throughout the “shopping eco-system” … from brands to retailers and consumers to shoppers.
Our solutions make an impact in store across a wide range of retail channels, as well as out of store through “live” and digital consumer engagement along the shopping journey.
With groceries a key household expenditure, the supermarket industry is fiercely competitive. And while Woolworths and Coles...Read More
There’s been speculation that it’s a “bridge too far”, with Amazon getting sucked into old fashioned, high fixed cost, bricks-and-mortar grocery retailing...Read More
This year will go down as the year when Australian retail hit what author Malcolm Gladwell calls “The Tipping Point”. Or in a more Australian way, as a mate of mine who has built several large Australian businesses says, “it’s all good until it isn’t”.Read More
I am quick to tell people that I have never made a dollar from being the first into anything. I have, however, made a comfortable living from picking trends and seeing their value and impact on the future in the early days of their cycle.Read More
I’ve written previously about the power of partnering across different levels of government and the business community. It can drive business growth as long as the partnership is right for both parties.Read More