News

Outdoor advertising company JCDecaux has launched a new product, JCDecaux StreetTalk, to tailor advertising packages unique to the community where the signage is placed.

The announcement:

JCDecaux introduces a suite of customisable audience & proximity targeting tools to launch ‘JCDecaux StreetTalk’

Formerly known as Highlights, the ‘JCDecaux StreetTalk’ network is uniquely geared to place . . . → Read More: JCDecaux relaunches Highlights as StreetTalk

There is an old adage in retail marketing. It revolves around the importance of the power of the retail store staff to change our minds when we come pre-prepared to buy a specific brand. The adage is that: “if it goes on the body, in the body or costs over $50, we shoppers always . . . → Read More: The Power of Brands

It’s been a tough year for a number of Australian retail sectors – which means it’s been a tough year for manufacturers, suppliers, freight forwarders, clearing agents, recruiters and employees.

We live in a very connected and symbiotic business community in Australia. When one part wins, many win. When one part loses, many lose. . . . → Read More: The Downside To Retailing This Christmas

AUSTRALASIA’S largest retail marketing services company, Crossmark, is in larger new premises in Takapuna as part of its aggressive new business drive which has seen an executive restructure and a new local managing director.

The company has over 200 supplier clients and brands, a number in the grocery industry, and more than 2000 staff . . . → Read More: CROSSMARK In Aggressive Expansion

The great thing about the US is access to data. Huge amounts of broadly collected and publicly available shared shopper data that allows people to make decisions on how to talk to shoppers.

Last week I talked about how big the surge in retail store sales had been year on year, and this week . . . → Read More: Christmas Sales Are Looking Healthy

A few weeks ago I wrote about the lead up to the Christmas and New Year in Australia, New Zealand and the US, and the real sense that this holiday season will be much better than the last.

At the time we had US retail sales data from the week of November 12, showing . . . → Read More: Flagging Retail Confidence

There’s so much talk about the rise of retailer owned brands and a misplaced belief that this is a bad thing for Australians and a bad thing for Australian companies who manufacture here. Yet we have very clear evidence of well-run businesses thriving under hard working and down to earth Australians.

Last month SmartCompany . . . → Read More: Plenty Of Bite In Pet Food

We are now firmly into the Christmas holiday and gift giving season. Billboards, giant Santas, Christmas decorations, websites, catalogues and heaps of Christmas stock is now starting to flow into stores. This is always a thoroughly exciting, stressful and challenging part of the year for everybody who works in and around retail.

So what . . . → Read More: Aussies will get more for less this Christmas

My son is just finishing a two year advertising degree. He is creative and passionate about the role of the internet in messaging for brands, is media and commerce savvy – and hates writing.

Sadly for him, his second year of the advertising degree is 100% journalism, looking at the role of the traditional . . . → Read More: Manufacturing home brands in Oz

When we vote for politicians or pay senior public servants large amounts of money to perform important roles, we expect a level of awareness and knowledge from them in order to be able to perform their duties. We also expect them to be able to see a bigger picture and create an environment in . . . → Read More: The rise of retail own labels