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NewsLEADING THE WAYApril 23, 2012 Australasia’s largest retail marketing agency CROSSMARK New Zealand today announced its appointment by Cadbury to manage its national merchandising business. CROSSMARK was appointed following a competitive pitch to manage Cadbury’s weekend display builds and merchandising activities, as well as some of Cadbury’s in-week merchandising for a range of grocery retail outlets . . . → Read More: CROSSMARK NEW ZEALAND APPOINTED BY CADBURY March 7, 2012 CROSSMARK, one of Australasia’s largest retail marketing agencies, and “Retail Value” specialist company Mirador, have partnered to provide Australian retailers with a value strategy that will enable businesses to not just survive, but thrive in the current retail market. Together CROSSMARK and Mirador will challenge the broad and aggressive price discounting . . . → Read More: CROSSMARK AND MIRADOR PARTNER TO PUSH VALUE INNOVATION IN THE AUSTRALIAN RETAIL SECTOR March 12, 2012 One of Australasia’s largest retail marketing agencies, CROSSMARK today announced its appointment by Universal Sony Pictures Home Entertainment Australia (US) to manage the national retail merchandising of its home entertainment products. CROSSMARK will continue to work on the business following a competitive pitch, where it will manage the retail merchandising for . . . → Read More: CROSSMARK APPOINTED BY UNIVERSAL SONY PICTURES HOME ENTERTAINMENT AUSTRALIA Outdoor advertising company JCDecaux has launched a new product, JCDecaux StreetTalk, to tailor advertising packages unique to the community where the signage is placed. The announcement: JCDecaux introduces a suite of customisable audience & proximity targeting tools to launch ‘JCDecaux StreetTalk’ Formerly known as Highlights, the ‘JCDecaux StreetTalk’ network is uniquely geared to place . . . → Read More: JCDecaux relaunches Highlights as StreetTalk There is an old adage in retail marketing. It revolves around the importance of the power of the retail store staff to change our minds when we come pre-prepared to buy a specific brand. The adage is that: “if it goes on the body, in the body or costs over $50, we shoppers always . . . → Read More: The Power of Brands It’s been a tough year for a number of Australian retail sectors – which means it’s been a tough year for manufacturers, suppliers, freight forwarders, clearing agents, recruiters and employees. We live in a very connected and symbiotic business community in Australia. When one part wins, many win. When one part loses, many lose. . . . → Read More: The Downside To Retailing This Christmas AUSTRALASIA’S largest retail marketing services company, Crossmark, is in larger new premises in Takapuna as part of its aggressive new business drive which has seen an executive restructure and a new local managing director. The company has over 200 supplier clients and brands, a number in the grocery industry, and more than 2000 staff . . . → Read More: CROSSMARK In Aggressive Expansion The great thing about the US is access to data. Huge amounts of broadly collected and publicly available shared shopper data that allows people to make decisions on how to talk to shoppers. Last week I talked about how big the surge in retail store sales had been year on year, and this week . . . → Read More: Christmas Sales Are Looking Healthy A few weeks ago I wrote about the lead up to the Christmas and New Year in Australia, New Zealand and the US, and the real sense that this holiday season will be much better than the last. At the time we had US retail sales data from the week of November 12, showing . . . → Read More: Flagging Retail Confidence There’s so much talk about the rise of retailer owned brands and a misplaced belief that this is a bad thing for Australians and a bad thing for Australian companies who manufacture here. Yet we have very clear evidence of well-run businesses thriving under hard working and down to earth Australians. Last month SmartCompany . . . → Read More: Plenty Of Bite In Pet Food  |
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