CROSSMARK has over 25 years experience servicing the IT, Telcommunications and CE channels.
Our services in these areas focus on affecting the path to purchase and the last six feet of the sale, providing clients with the critical elements that influence both the consumer and retail staff.
Our sales and promoter teams follow our robust ‘Shopper Intercept’ models to engage with shoppers instore providing information on key Unique Selling Points and conducting product demonstrations. This also provides stores with on the spot education of best practice for customer interaction.
CROSSMARK teams conduct before and after hours training sessions with store staff in preparation for product launch and promotional campaigns. We host a variety of interactive online training products for our customers rewarding staff for module completion and at times sales results. Ensuring that our staff are not only a natural extension of your brand, but also brand ambassadors.
Dedicated sales teams are tasked to build relationships with the retailers at store and head office level in order to drive floor sales and product orders for our clients. They regularly take part in steering committee meetings, advisory councils and regional business reviews to provide advice and market insights to national chains on opportunities for category growth. CROSSMARK sets team KPI’s that drive increased market share of our partners.
CROSSMARK IT, Telco and consumer electronics services work towards driving recommendation, education and sales growth in these channels include:
- Instore promoters
- Sales and product trainers
- Dedicated sales teams
- Learn & Earn programs
- Trade incentives
- Interactive & engaging point of sale design
