CROSSMARK forms new alliance with global creative agency IMA
By CROSSMARK Australia on 14 Oct

CROSSMARK Australia has announced a new partnership agreement with Intermarking Agency, an award-winning global creative agency.

The P&C Consistency Challenge
By Andy Kirk - CEO on 12 Dec

There's no such thing as one size fits all when it comes to merchandising in P&C. Convenience's format requires a strategic approach to ensure consistency in the display of brands.

POP: An Untapped Gold Mine
By Andy Kirk - CEO on 5 Nov

Players in point of purchase (POP) share with retail world why the sector constitutes an area of rich pickings yet to be fully explored.

Why data is more important than ever during times of change
By Paul Gardiner - Business Development (Hardware) on 9 Jun

While some retail sectors have been crippled by the Coronavirus pandemic, the hardware industry has experienced an unexpected sales surge as...

Continued Retail Support during the Coronavirus
By CROSSMARK Australia on 31 Mar

Whilst we monitor the situation carefully and have practices in place to ensure the safest possible environment for our people and the community, we will continue to support...

CROSSMARK announces strategic partnership with Bauer Media
By CROSSMARK Australia on 24 Mar

Bauer Media to focus on increasing reach, flexibility and store support in today’s changing market.

DKSH Smollan successfully completes the acquisition of CROSSMARK Australia
By CROSSMARK Australia on 2 Mar

DKSH Smollan has completed an agreement to acquire the leading sales and marketing provider, CROSSMARK in Australia.

Exceed sales targets with a field marketing promotional blitz during peak trading season
By CROSSMARK Australia on 28 Nov

With retailers looking forward to capitalising on the holiday trading period, the biggest opportunities remain in-store...

Impact of technology and data on sales and marketing
By Andy Kirk - CEO on 17 Oct

In an interview with Retail World, CROSSMARK CEO Andy Kirk discusses the future of merchandising and sales. 

5 Key Trends Affecting the FMCG Sector
By Andrew Bosco - Client Services Director (Grocery) on 9 Oct

As we approach the end of the year, a busy period for FMCG brands with heightened promotional and planning activity, CROSSMARK identifies the five key trends affecting our $100+ billion grocery sector.

The emerging market of smarter shoppers in the hardware sector
By Paul Gardiner - Business Development (Hardware) on 2 Sep

Australia’s $21 billion hardware and building supplies retail sector has grown steadily over the last decade...

Managing live interactive store displays for consumer electronics brands
By Anthony Di Francesco - Director of Client Service on 8 Aug

Since the arrival of online retailing, bricks and mortar retailers have had to work harder than ever to capture buyer attention...

New Find-a-Rep service from CROSSMARK helps brands deploy sales teams more effectively
By Luke Johnson - Director of Field Operations on 24 Jul

Optimising resources has never been more important for FMCG brands, with external forces pressuring margins it’s crucial...

Meet the Team: Paul Gardiner, Business Development Manager (Hardware)
By CROSSMARK Australia on 19 Jun

We’d introduce you to one of CROSSMARK’s newest employees, Paul Gardiner, who's just joined to help grow our Hardware division.

Delivering on a Customer’s Intent
By Andy Kirk - CEO on 20 May

When seasons get busy, the does the retailer push up the price at the risk of losing happy customers, or do they reduce the price at the expense of their own balance sheet? 

CROSSMARK collaborates with Woolworths to trial new Compass merchandising app
By Luke Johnson - Director of Field Operations on 26 Apr

In today’s challenging retail environment CROSSMARK is excited by the launch of a new field marketing app called Compass...

Create the Perfect Work/Life Balance as a Retail Merchandiser
By Joanne Matthews - Director of Human Resources on 21 Mar

The work life balance that merchandising provides means that roles are in strong demand, particularly in the metropolitan areas. At CROSSMARK, we’re seeing a real trend towards people looking for ‘lifestyle roles'.

How FMCG brands can compete in an increasingly private label landscape
By Andy Kirk - CEO on 4 Mar

One ongoing issue that continues to plague FMCG brands is the growth of private and phantom label products...

Looking ahead in 2019
By Andy Kirk - CEO on 1 Feb

At CROSSMARK, research, development and technology are critical to our success. We realise the importance of identifying not just national challenges and trends...