Managing live interactive store displays for consumer electronics brands
By Anthony Di Francesco - Director of Client Service on 8 Aug

Since the arrival of online retailing, bricks and mortar retailers have had to work harder than ever to capture buyer attention...

New Find-a-Rep service from CROSSMARK helps brands deploy sales teams more effectively
By Luke Johnson - Director of Field Operations on 24 Jul

Optimising resources has never been more important for FMCG brands, with external forces pressuring margins it’s crucial...

Meet the Team: Paul Gardiner, Business Development Manager (Hardware)
By CROSSMARK on 19 Jun

We’d introduce you to one of CROSSMARK’s newest employees, Paul Gardiner, who's just joined to help grow our Hardware division.

CROSSMARK collaborates with Woolworths to trial new Compass merchandising app
By Luke Johnson - Director of Field Operations on 26 Apr

In today’s challenging retail environment CROSSMARK is excited by the launch of a new field marketing app called Compass...

How FMCG brands can compete in an increasingly private label landscape
By Andy Kirk - CEO on 4 Mar

One ongoing issue that continues to plague FMCG brands is the growth of private and phantom label products...

Looking ahead in 2019
By Andy Kirk - CEO on 1 Feb

At CROSSMARK, research, development and technology are critical to our success. We realise the importance of identifying not just national challenges and trends...

A message from our CEO
By Andy Kirk - CEO on 20 Dec

As the end of year draws near, we would like to take this opportunity to thank all of you for another amazing year...

Top tips for your Christmas sales strategy
By Anthony Di Francesco - Director of Client Service on 8 Oct

Whether it's Christmas, Back to School, EOFY and everything in between - let's look at the top tips for your instore sales strategy.

How joint partnerships are key for brands in independent channels
By Pete Hanson - Director of Client Service (Indies) on 5 Oct

The past three years have been the toughest in over 30 years for Australia’s FMCG sector, with only 2-3 per cent industry growth year-on-year...

The power of instore marketing in the lead up to Christmas
By Anthony Di Francesco - Director of Client Service on 26 Jul

It’s crucial that brands consider now what products they will promote in the lead up to Christmas and consider strategies to grab shoppers’ attention...

Why your relationship with the supermarket buyer is key to keeping your brand on shelves
By Andrew Bosco - Client Services Director (Grocery) on 2 Apr

2018 is predicted to be a tough year for retailers, but what about the brands supplying these retailers?

Looking ahead in 2018
By Andy Kirk - CEO on 28 Mar

At the start of the year we like to take a moment to see what’s exciting, what are other markets doing and what can we look forward to...

How hardware brands are driving sales in the bricks and mortar stores
By Scott Nixon - Business Manager (Hardware) on 15 Feb

Like most industries in 2018, the hardware retailer is competing with a rapidly expanding online marketplace. It’s hardly surprising therefore, hardware brands are changing...

How to leverage back-to-school sales opportunities
By Con Botsioulis - Client Service Director on 17 Jan

Whether it's Christmas, Back to School or Mother's Day, it's important for brands to make the most of each sales period.

What the New Year’s sales tell us about business strategy
By Kevin Moore - Chairman on 15 Jan

The end of year is well over and there's mixed results for the top end of town and outstanding results for online...

5 Tips to Outstanding Field Marketing
By Polly Yule - Managing Director (Australia) on 20 Dec

Outsourcing field staff to a specialist field agency can make a huge difference to sales figures...

A message from our CEO
By Andy Kirk - CEO on 14 Dec

As 2017 draws to a close it’s a good time to reflect on another year at CROSSMARK and as usual there has been a lot going on...

A new wave of artisans: From factory to high street
By Kevin Moore - Chairman on 4 Dec

Oroton is just the latest Australian retailer to go into receivership. With many more struggling to make money, Christmas and New Years will see more close. If you can’t make good money in retail over this period...

“Ship day or sh-t day?” It’s up to the retailers in tourist ports to decide
By Kevin Moore - Chairman on 11 Sep

I first heard the phrase in the Port of Papeete in Tahiti. I’ve heard it spoken by retailers with cafes, bars, gift shops and swimwear shops within a 2km walk of cruise ship terminals...