Exceed sales targets with a field marketing promotional blitz during peak trading season
By CROSSMARK on 28 Nov

With retailers looking forward to capitalising on the holiday trading period, the biggest opportunities remain in-store...

Impact of Technology and Data on Sales and Marketing
By Andy Kirk - CEO on 17 Oct

In an interview with Retail World, CROSSMARK CEO Andy Kirk discusses the future of merchandising and sales. 

5 Key Trends Affecting the FMCG Sector
By Andrew Bosco - Client Services Director (Grocery) on 9 Oct

As we approach the end of the year, a busy period for FMCG brands with heightened promotional and planning activity, CROSSMARK identifies the five key trends affecting our $100+ billion grocery sector.

The emerging market of smarter shoppers in the hardware sector
By Paul Gardiner - Business Development (Hardware) on 2 Sep

Australia’s $21 billion hardware and building supplies retail sector has grown steadily over the last decade...

Managing live interactive store displays for consumer electronics brands
By Anthony Di Francesco - Director of Client Service on 8 Aug

Since the arrival of online retailing, bricks and mortar retailers have had to work harder than ever to capture buyer attention...

New Find-a-Rep service from CROSSMARK helps brands deploy sales teams more effectively
By Luke Johnson - Director of Field Operations on 24 Jul

Optimising resources has never been more important for FMCG brands, with external forces pressuring margins it’s crucial...

Meet the Team: Paul Gardiner, Business Development Manager (Hardware)
By CROSSMARK on 19 Jun

We’d introduce you to one of CROSSMARK’s newest employees, Paul Gardiner, who's just joined to help grow our Hardware division.

Delivering on a Customer’s Intent
By Andy Kirk - CEO on 20 May

When seasons get busy, the does the retailer push up the price at the risk of losing happy customers, or do they reduce the price at the expense of their own balance sheet? 

CROSSMARK collaborates with Woolworths to trial new Compass merchandising app
By Luke Johnson - Director of Field Operations on 26 Apr

In today’s challenging retail environment CROSSMARK is excited by the launch of a new field marketing app called Compass...

Create the Perfect Work/Life Balance as a Retail Merchandiser
By Joanne Matthews - Director of Human Resources on 21 Mar

The work life balance that merchandising provides means that roles are in strong demand, particularly in the metropolitan areas. At CROSSMARK, we’re seeing a real trend towards people looking for ‘lifestyle roles'.

How FMCG brands can compete in an increasingly private label landscape
By Andy Kirk - CEO on 4 Mar

One ongoing issue that continues to plague FMCG brands is the growth of private and phantom label products...

Looking ahead in 2019
By Andy Kirk - CEO on 1 Feb

At CROSSMARK, research, development and technology are critical to our success. We realise the importance of identifying not just national challenges and trends...

Exposing the Myths of Retail Outsourcing
By Anthony Di Francesco - Director of Client Service on 9 Jan

So many assumptions are made about outsourcing around cost, quality and control yet with the right partner, these would be positive assumptions...

A message from our CEO
By Andy Kirk - CEO on 20 Dec

As the end of year draws near, we would like to take this opportunity to thank all of you for another amazing year...

Top tips for your Christmas sales strategy
By Anthony Di Francesco - Director of Client Service on 8 Oct

Whether it's Christmas, Back to School, EOFY and everything in between - let's look at the top tips for your instore sales strategy.

How joint partnerships are key for brands in independent channels
By Pete Hanson - Director of Client Service (Indies) on 5 Oct

The past three years have been the toughest in over 30 years for Australia’s FMCG sector, with only 2-3 per cent industry growth year-on-year...

The power of instore marketing in the lead up to Christmas
By Anthony Di Francesco - Director of Client Service on 26 Jul

It’s crucial that brands consider now what products they will promote in the lead up to Christmas and consider strategies to grab shoppers’ attention...

Challenges Facing Retailers Today
By Andy Kirk - CEO on 6 Jun

Whether that’s rising energy prices or increasing award rates, there are a lot of cost pressures and it’s especially tough in grocery which...

Strategising on the Shelf & Beyond
By Charles Stevens – Director of Comm. Operations on 22 May

Gone are the days of just walking in, setting up a display or pulling product forward.  We have built our entire infrastructure and company resources to help our clients know when to call and what is best to do in that call...