With agility and flexibility
On-shelf Availability (OSA), is defined as ‘providing a product, in a saleable condition, when and where the shopper wants it’. CROSSMARK bases its retail strategies on sales growth solutions, whether it be increasing sales days through speed-to-market activation, or decreasing out-of-stocks and maximising sales opportunities through sales analysis and in-store deployment.
At CROSSMARK we work closely with our clients to understand their business and sales performance to build retail activation plans that will deliver improved on shelf availability and promotional activations.
With more than 2,000 highly trained staff, CROSSMARK’s operational structure ensures that we have the right people in-store to ensure that your product is available at the time when a shopper chooses to purchase.
We are recognized in the industry for our customized approach to developing retail solutions, and selected for the most complex and demanding projects across multiple channels including corporate grocery, independent grocery, mass & speciality, petrol & convenience, consumer electronics and hardware.
CROSSMARK is uniquely positioned in the marketplace with strong connectivity and significant influence throughout the “shopping eco-system” … from brands to retailers and consumers to shoppers.
Our solutions make an impact in store across a wide range of retail channels, as well as out of store through “live” and digital consumer engagement along the shopping journey.
In an interview with Retail World, CROSSMARK CEO Andy Kirk discusses the future of merchandising and sales.Read More
As we approach the end of the year, a busy period for FMCG brands with heightened promotional and planning activity, CROSSMARK identifies the five key trends affecting our $100+ billion grocery sector.Read More
Australia’s $21 billion hardware and building supplies retail sector has grown steadily over the last decade...Read More
Since the arrival of online retailing, bricks and mortar retailers have had to work harder than ever to capture buyer attention...Read More
Optimising resources has never been more important for FMCG brands, with external forces pressuring margins it’s crucial...Read More
We’d introduce you to one of CROSSMARK’s newest employees, Paul Gardiner, who's just joined to help grow our Hardware division.Read More