Delivering in-store success
Track your objectives
The competitive dynamics of the fast-moving consumer goods industry require dedicated, passionate and skilled individuals and teams who are driven to assist in improving range, share of space and overall category performance via building trusted relationships with key store personnel.
CROSSMARK provides our clients with a flexible and agile model to suit their business objectives in a consultative partnership across the independent grocery landscape of Australia.
We have a tried and tested sales call process using our “7 steps to in-store success” and utilising customer centric buyer behaviours to help our staff understand who they are selling to. Staff are also equipped with technology to provide live updates on results daily or weekly to assist our clients track their objectives.
CROSSMARK has the people that will make a difference to YOUR brands with an in-house talent team who work specifically with on-boarding team members. We believe in the philosophy of “hire hard and manage easy” and have a recruitment process to provide for long-term partnerships.
We currently manage over 1000 Independent stores within the IGA, Foodworks and Spar banners nationally. If it is a professional sales team to manage your brands, you are after look no further.
CROSSMARK is uniquely positioned in the marketplace with strong connectivity and significant influence throughout the “shopping eco-system” … from brands to retailers and consumers to shoppers.
Our solutions make an impact in store across a wide range of retail channels, as well as out of store through “live” and digital consumer engagement along the shopping journey.
In an interview with Retail World, CROSSMARK CEO Andy Kirk discusses the future of merchandising and sales.Read More
As we approach the end of the year, a busy period for FMCG brands with heightened promotional and planning activity, CROSSMARK identifies the five key trends affecting our $100+ billion grocery sector.Read More
Australia’s $21 billion hardware and building supplies retail sector has grown steadily over the last decade...Read More
Since the arrival of online retailing, bricks and mortar retailers have had to work harder than ever to capture buyer attention...Read More
Optimising resources has never been more important for FMCG brands, with external forces pressuring margins it’s crucial...Read More
We’d introduce you to one of CROSSMARK’s newest employees, Paul Gardiner, who's just joined to help grow our Hardware division.Read More