Whilst we monitor the situation carefully and have practices in place to ensure the safest possible environment for our people and the community, we will continue to support...Read More
Tailored Mystery Shopping solutions for your business objectives
Understand your advocacy, customer experience and competitors
Mystery Shopping is one of the most cost-effective ways of capturing and understanding a customer’s experience for Brands & Retailers. It can also provide insight into retailer staff knowledge, advocacy, and enthusiasm towards your brand or product.
Rather than relying on anecdotal feedback, we can provide the visibility to help you make data-driven decisions. Our specialist Mystery Shoppers visit all channels and categories of retail across Australia.
We can design cost-effective and efficient solutions leveraging our expertise across 30+ years of retail experience. CROSSMARK helps the world’s largest brands grow by providing insights and recommendations to improve customer experience and shape retail strategy.
What makes us different?
Consultative Management: Acting as a strategic partner means really understanding your business and designing a solution that achieves your objectives.
Operational Excellence: Delivering scalable and flexible Mystery Shopping programs capturing comprehensive qualitative and quantitative data. We design custom surveys & tailored reporting in collaboration with your business.
Visit Strategy: Selecting the right Mystery Shoppers based on category and fit for each activity. We build and brief the target shopping scenario prior to each session to ensure relevancy & consistency.
Live & Transparent Reporting: Our unfiltered and real-time reporting dashboard provides transparency in every store visit. This allows us to make better decisions and continually improve the program.
Online & Offline Solutions: We can perform Mystery Shopping programs via instore visits, online shopping, webchat and phone shopping.
We tailor every program, model and solution to fit your requirements in retail. We truly enjoy pushing the limits of what we're doing in store and stay open-minded to all activities.
There are some key solutions within this service that our partners utilise to overcome challenges, seize opportunities and deliver sales growth.
Bauer Media to focus on increasing reach, flexibility and store support in today’s changing market.Read More
DKSH Smollan has completed an agreement to acquire the leading sales and marketing provider, CROSSMARK in Australia.Read More
With retailers looking forward to capitalising on the holiday trading period, the biggest opportunities remain in-store...Read More
In an interview with Retail World, CROSSMARK CEO Andy Kirk discusses the future of merchandising and sales.Read More
As we approach the end of the year, a busy period for FMCG brands with heightened promotional and planning activity, CROSSMARK identifies the five key trends affecting our $100+ billion grocery sector.Read More
Australia’s $21 billion hardware and building supplies retail sector has grown steadily over the last decade...Read More