DJI: Breaking into Australian retail

A strategic retail program that helped DJI break into the Australian market
and exceed sales expectations.

The keys to planning a successful Black Friday sales campaign

Black Friday has become Australia’s most significant retail sales event, and the brands that treat it as a strategic campaign rather than a discount exercise consistently outperform those that simply mark down and hope for the best. In the space of a few years, Black Friday has grown from a largely American phenomenon into the […]