Retail Merchandising
Maximising sales with speed to market, scale and flexibility. Using data insights for smarter strategies and targeted deployment.
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The increasingly competitive nature of the $100 billion+ FMCG environment, means it has never been more important to optimise products at store-level and maximise sales.
CROSSMARK is recognised in the industry for its flexible and customised approach to developing retail solutions for the FMCG sector and our team is entrusted to manage the most complex and demanding projects. We can execute national campaigns at scale and help maintain brand presence by making sure products have maximum visibility, are readily available on-shelf, are ticketed correctly, and field teams are deployed strategically using our intuitive live reporting software.
Our team has relationships with major FMCG brands and works closely with leading grocery, petrol, and convenience retailers, including Coles, Woolworths, Metcash, BP, Coles Express, and 7-Eleven.
All solutions are tailored to your requirements.
New specialist services are developed in collaboration with our client partners outside of these listed below.
Maximising sales with speed to market, scale and flexibility. Using data insights for smarter strategies and targeted deployment.
Learn more >Growing distribution and sales in independent channels with highly trained and capable salespeople visiting the right stores.
Learn more >Supporting services to support your performance such as POS warehousing and distribution, data and analytics, and retailer supply demand planners.
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CROSSMARK develops tailored solutions for our client’s needs, not the other way around. Gone are the days of the set-and-forget mentality; we activate how, where, when, and with what will deliver the best ROI and impact for your business.
We use our retail experience, data-driven insights, and your business' retail goals & strategy to design the best field strategy. Through our integration and partnership with your business that we build right from the start, continually improve, and evolve our programs with the changing retail landscape.
Channel and retail experts that drive superior brand and sales growth.
Data-driven plans and models supported by local history, retail footprint & strategic insights.
Leveraging our proprietary technology make it easier to work, more efficient & drive a better outcome in store.
There are so many ways to approach this channel, depending on your business' requirements we can develop models that suit your needs around commercials, flexibility, capability, and scale among other things. Our business intelligence (BI) team allows us to use data & insights to design a smarter way for faster growth.
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By
Luke Johnson on 26 Sep
Read more about how our award winning field management software Storetrack works, and how it's changing the game for partner agency Hoop.
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By
Andy Kirk on 6 Jun
Our CEO Andy Kirk gives his views on AI, and how we're harnessing its powerful capability to drive faster, smarter and deeper insights for clients.
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Polly Yule (MD) & Becky Schrederis (BM) on 30 Dec
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Andy Kirk - CEO on 28 Nov
While there is no question that virtual reality technology has a long way to go, as computer capabilities become more powerful and less pixilated, and new digital platforms including Web3 infrastructure are launched, the immersive sensory experience will only improve.
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By
CROSSMARK on 27 Sep
In an age where word of mouth is crucial to a business’s growth, exceptional customer service is a top priority. Mystery shopping continues to be an excellent way to see your business through the eyes of your customers and provide detailed insights on where you can improve.
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By
Polly Yule - MD on 6 May
The retail industry in the last two years has navigated through numerous obstacles, from panic buying and out of stocks due to supply chain pressures and labour challenges...
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By
Patricio Servat - Business Development Manager on 23 Mar
Field sales is essential for building a product’s distribution, volume, and overall growth within independent retail channels, however in today’s highly competitive environment field representatives are expected to...
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