CROSSMARK Australia secures 14th spot in 2021 Best Places to Work

As a business, we know how important it is for staff to address personal commitments while undertaking their work responsibilities. Being flexible by supporting a blended approach to work and life, rather than trying to achieve a ‘balance’, is something we’re conscious of as an organisation as work and life increasingly collide.”

Following an incredibly challenging year for Australian businesses, CROSSMARK Australia is extremely proud to be recognised as one of the 2021 Best Places to Work in the over 100 employees category, securing 14th position.

The field marketing industry has faced insurmountable challenges due to the ongoing restrictions placed on-field staff entering retail stores during lockdowns, however, CROSSMARK has worked tirelessly to ensure its large, dispersed teams across the country retain their work hours as much as possible – a significant undertaking in the current environment.  

The 2021 Best Places to Work study was undertaken by WRK+, an Australia based global workplace research and consulting firm, which reviewed submissions from 112 companies and responses from 15,689 employees. The findings highlight how Australia’s most outstanding organisations are fostering culture, leadership, staff engagement and retention.

Yanet Isdale, director of people and culture at CROSSMARK Australia, is delighted that the agency has been recognised for its efforts.  “With lockdowns having a significant impact on the retail industry, our leadership team has been focused on business continuity with a significant effort placed on maintaining jobs for office and field employees. This was reflected in the survey results, which showed an increased level of stability within the organisation compared to previous years, which was very pleasing to see.”

Isdale believes employee engagement and culture make employees feel they are being genuinely looked after and the survey acknowledged the effectiveness in the way CROSSMARK has communicated and supported staff through the pandemic, “We are particularly proud of our survey results which show a high level of employee engagement and motivation, particularly given the quiet and volatile period we’re currently experiencing. Regular communication, check-ins and video calls have given staff increased visibility and transparency around company information.”

Innovation was also an area where the organisation scored highly, with CROSSMARK’s advocacy for a flexible work-life ‘blend’, as an example of the company’s winning approach.

“As a business, we know how important it is for staff to address personal commitments while undertaking their work responsibilities. Being flexible by supporting a blended approach to work and life, rather than trying to achieve a ‘balance’, is something we’re conscious of as an organisation as work and life increasingly collide.”

While the 2021 survey results were very encouraging, CROSSMARK isn’t resting on its laurels, with plans already in place to use the survey as a platform for a series of focus groups to help enhance the business and foster greater collaboration.

“We’re already thinking about 2022 and what we need to do to secure a top 10 position,” said Isdale.