Merchandising
Maximising sales with speed to market, scale and flexibility. Using data insights for smarter strategies & targeted deployment.
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We build and manage field teams across every business sector and will source specialist industry experts to help us support your business. From automotive to wellness and everything in between, we work across a huge, diverse and often complex range of retail clients who rely on our deep understanding of the retail environment.
Our speciality team is highly skilled and adaptable to any industry, with experience working across a wide range of retail businesses. Leveraging a range of tailored solutions and business intelligence (BI), we develop and activate dynamic shopper engagement programs and strategies that support client-specific objectives.
We work across so many diverse speciality channels serving a multitude of different customers, segments, and industries which we categorise as speciality channels.
All solutions are tailored to your requirements.
New specialist services are developed in collaboration with our client partners outside of these listed below.
Maximising sales with speed to market, scale and flexibility. Using data insights for smarter strategies & targeted deployment.
Learn more >A specialist division focusing on the shopper experience to deliver best-in-class customer engagement, demonstations, sales, and retailer staff advocacy & training.
Learn more >Capture and understand a customer’s experience for Brands & Retailers. It can also provide insight into retailer staff knowledge, advocacy, and enthusiasm towards your brand or product.
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CROSSMARK develops tailored solutions for our client’s needs, not the other way around. Gone are the days of the set-and-forget mentality; we activate how, where, when, and with what will deliver the best ROI and impact for your business.
We use our retail experience, data-driven insights, and your business' retail goals & strategy to design the best field strategy. Through our integration and partnership with your business that we build right from the start, continually improve, and evolve our programs with the changing retail landscape.
Channel and retail experts that drive superior brand and sales growth.
Data-driven plans and models supported by local history, retail footprint & strategic insights.
Leveraging our proprietary technology make it easier to work, more efficient & drive a better outcome in store.
There are so many ways to approach this channel, depending on your business' requirements we can develop models that suit your needs around commercials, flexibility, capability, and scale among other things. Our business intelligence (BI) team allows us to use data & insights to design a smarter way for faster growth.
Storetrack: A Game-Changer for Hoop NZ and its Clients through Retail Field Force Management
By
Luke Johnson on 26 Sep
Read more about how our award winning field management software Storetrack works, and how it's changing the game for partner agency Hoop.
Read MoreEmbracing AI: Transforming Field Marketing In Retail
By
Andy Kirk on 6 Jun
Our CEO Andy Kirk gives his views on AI, and how we're harnessing its powerful capability to drive faster, smarter and deeper insights for clients.
Read MoreThe rise of the health-conscious consumer: Australian supermarkets step up to influence healthy choices
By
Polly Yule (MD) & Becky Schrederis (BM) on 30 Dec
From cereal and ice cream to chips and chocolate, the way foods with high fat, salt and sugar (HFSS) are promoted in store is changing.
Read MoreWhat retailers can learn from TikTok to prepare for the metaverse?
By
Andy Kirk - CEO on 28 Nov
While there is no question that virtual reality technology has a long way to go, as computer capabilities become more powerful and less pixilated, and new digital platforms including Web3 infrastructure are launched, the immersive sensory experience will only improve.
Read MoreHow To Improve Mystery Shop Scores
By
CROSSMARK on 27 Sep
In an age where word of mouth is crucial to a business’s growth, exceptional customer service is a top priority. Mystery shopping continues to be an excellent way to see your business through the eyes of your customers and provide detailed insights on where you can improve.
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Ensuring your field marketing is driving sales after a period of disruption
By
Polly Yule - MD on 6 May
The retail industry in the last two years has navigated through numerous obstacles, from panic buying and out of stocks due to supply chain pressures and labour challenges...
Read MoreBuilding a business case for growth and distribution
By
Patricio Servat - Business Development Manager on 23 Mar
Field sales is essential for building a product’s distribution, volume, and overall growth within independent retail channels, however in today’s highly competitive environment field representatives are expected to...
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