Merchandising
Maximising sales with speed to market, scale and flexibility. Using data insights for smarter strategies & targeted deployment.
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We build and manage field teams across every business sector and will source specialist industry experts to help us support your business. From automotive to wellness and everything in between, we work across a huge, diverse and often complex range of retail clients who rely on our deep understanding of the retail environment.
Our speciality team is highly skilled and adaptable to any industry, with experience working across a wide range of retail businesses. Leveraging a range of tailored solutions and business intelligence (BI), we develop and activate dynamic shopper engagement programs and strategies that support client-specific objectives.
We work across so many diverse speciality channels serving a multitude of different customers, segments, and industries which we categorise as speciality channels.
All solutions are tailored to your requirements.
New specialist services are developed in collaboration with our client partners outside of these listed below.
Maximising sales with speed to market, scale and flexibility. Using data insights for smarter strategies & targeted deployment.
Learn more >A specialist division focusing on the shopper experience to deliver best-in-class customer engagement, demonstations, sales, and retailer staff advocacy & training.
Learn more >Capture and understand a customer’s experience for Brands & Retailers. It can also provide insight into retailer staff knowledge, advocacy, and enthusiasm towards your brand or product.
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CROSSMARK develops tailored solutions for our client’s needs, not the other way around. Gone are the days of the set-and-forget mentality; we activate how, where, when, and with what will deliver the best ROI and impact for your business.
We use our retail experience, data-driven insights, and your business' retail goals & strategy to design the best field strategy. Through our integration and partnership with your business that we build right from the start, continually improve, and evolve our programs with the changing retail landscape.
Channel and retail experts that drive superior brand and sales growth.
Data-driven plans and models supported by local history, retail footprint & strategic insights.
Leveraging our proprietary technology make it easier to work, more efficient & drive a better outcome in store.
There are so many ways to approach this channel, depending on your business' requirements we can develop models that suit your needs around commercials, flexibility, capability, and scale among other things. Our business intelligence (BI) team allows us to use data & insights to design a smarter way for faster growth.
Ensuring your field marketing is driving sales after a period of disruption
By
Polly Yule - Managing Director on 6 May
The retail industry in the last two years has navigated through numerous obstacles, from panic buying and out of stocks due to supply chain pressures and labour challenges...
Read MoreBuilding a business case for growth and distribution
By
Patricio Servat - Business Development Manager on 23 Mar
Field sales is essential for building a product’s distribution, volume, and overall growth within independent retail channels, however in today’s highly competitive environment field representatives are expected to...
Read MoreLeveraging our ecommerce & logistics capabilities to help clients grow online
By
Con Botsioulis - Director of Client Services on 15 Feb
The shift in shopper behaviour means it has never been more important for brands to maximise their online visibility...
Read MoreThe Keys to planning a successful Black Friday Sales Campaign
By
Anthony Di-Francesco on 3 Nov
Anthony shares the secrets of planning a Successful Black Friday sales campaign and what you can do to create exciting offers that will appeal to customers once stores open their doors.
Read MoreThe Rise of the ethical shopper and what it means for retailers
By
Polly Yule - Managing Director (Australia) on 6 Oct
Polly Yule discusses how retailers can implement ethical and sustainable practices for the ethical consumer in the ever-changing environment of the retail landscape.
Read MoreCROSSMARK Australia secures 14th spot in 2021 Best Places to Work
By
Media release on 27 Oct
Following an extremely challenging year for Australian businesses, CROSSMARK Australia is incredibly proud to be recognised as one of the 2021 Best Places to Work.
Read MoreHow data-centric is your field reporting
By
Patricio Servat (Business Development Manager) on 9 Jun
Pat explains the fundamental basics of data-centric field reporting and why it is essential for potential growth within your business.
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