Bunnings VIS
Driving sales growth within the Bunnings network with specialist & tailored services. Instore hardware experts leveraging data & store relationships to drive a better outcome.
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Australia’s $21 billion hardware and building supplies retail sector has grown steadily over the last decade, driven by an increase in the construction industry as well as more homeowners renovating or undertaking DIY home improvement projects. However, unlike other retail sectors experiencing a surge in online shopping, the hardware sector continues to maintain strong foot traffic, with shoppers relying on expert advice in-store before making a purchase.
CROSSMARK has more than 20 years’ experience delivering tailored solutions to the hardware industry. Our team works in partnership with clients, combining its deep knowledge of the sector with data-led insights and our live reporting software to deliver smarter solutions that optimise sales growth in this fast-paced, physically demanding environment.
We are trusted by leading hardware retailers, including Bunnings, Mitre 10, Total Tools and JR Electrical, to assist with the most complex and demanding programs.
All solutions are tailored to your requirements.
New specialist services are developed in collaboration with our client partners outside of these listed below.
Driving sales growth within the Bunnings network with specialist & tailored services. Instore hardware experts leveraging data & store relationships to drive a better outcome.
Learn more >Warehousing & Distribution POS Design & Printing Retail Modelling & BI Corporate Grocery VRP HR Hosting
Learn more >A specialist division focusing on the shopper experience to deliver best-in-class customer engagement, demonstations, sales, and retailer staff advocacy & training.
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CROSSMARK develops tailored solutions for our client’s needs, not the other way around. Gone are the days of the set-and-forget mentality; we activate how, where, when, and with what will deliver the best ROI and impact for your business.
We use our retail experience, data-driven insights, and your business' retail goals & strategy to design the best field strategy. Through our integration and partnership with your business that we build right from the start, continually improve, and evolve our programs with the changing retail landscape.
Channel and retail experts that drive superior brand and sales growth.
Data-driven plans and models supported by local history, retail footprint & strategic insights.
Leveraging our proprietary technology make it easier to work, more efficient & drive a better outcome in store.
There are so many ways to approach this channel, depending on your business' requirements we can develop models that suit your needs around commercials, flexibility, capability, and scale among other things. Our business intelligence (BI) team allows us to use data & insights to design a smarter way for faster growth.
Ensuring your field marketing is driving sales after a period of disruption
By
Polly Yule - Managing Director on 6 May
The retail industry in the last two years has navigated through numerous obstacles, from panic buying and out of stocks due to supply chain pressures and labour challenges...
Read MoreBuilding a business case for growth and distribution
By
Patricio Servat - Business Development Manager on 23 Mar
Field sales is essential for building a product’s distribution, volume, and overall growth within independent retail channels, however in today’s highly competitive environment field representatives are expected to...
Read MoreLeveraging our ecommerce & logistics capabilities to help clients grow online
By
Con Botsioulis - Director of Client Services on 15 Feb
The shift in shopper behaviour means it has never been more important for brands to maximise their online visibility...
Read MoreThe Keys to planning a successful Black Friday Sales Campaign
By
Anthony Di-Francesco on 3 Nov
Anthony shares the secrets of planning a Successful Black Friday sales campaign and what you can do to create exciting offers that will appeal to customers once stores open their doors.
Read MoreThe Rise of the ethical shopper and what it means for retailers
By
Polly Yule - Managing Director (Australia) on 6 Oct
Polly Yule discusses how retailers can implement ethical and sustainable practices for the ethical consumer in the ever-changing environment of the retail landscape.
Read MoreCROSSMARK Australia secures 14th spot in 2021 Best Places to Work
By
Media release on 27 Oct
Following an extremely challenging year for Australian businesses, CROSSMARK Australia is incredibly proud to be recognised as one of the 2021 Best Places to Work.
Read MoreHow data-centric is your field reporting
By
Patricio Servat (Business Development Manager) on 9 Jun
Pat explains the fundamental basics of data-centric field reporting and why it is essential for potential growth within your business.
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