Expert Sales Teams Expert Sales Teams

True industry experts driving the growth of your brand in stores

Strategic Partnership Strategic Partnership

Working as a true retail partner with insights and collaboration

Sales Teams

Driving distribution and sales growth in independent channels.

The competitive dynamics of the consumer goods industry require dedicated, passionate, and skilled teams who are driven to assist in improving range, the share of space and overall category performance via building trusted relationships with key store stakeholders.

CROSSMARK provides clients with a flexible and agile model to suit their business objectives in a consultative partnership across the independent landscape of Australia. 

We have a tried and tested sales call process using our ’7 steps to in-store success’ and utilise customer-centric buyer behaviours to help our staff understand who they are selling to. Staff are also equipped with technology to provide live updates on results daily or weekly to assist our clients in tracking their objectives.

CROSSMARK has the people that will make a difference to YOUR brands with an in-house talent team who work specifically with onboarding team members. Capability and relationships are key and they're driven by the people engaging with stores every day representing your brands.




We work with you to design your strategy into the independents using data, insights, and retail experience to shape our approach. It's a complex universe, particularly within the Grocery channel, with every player having different wants and needs. We help you navigate through this and align with your greater business retail strategy and goals.

The nature of the channel requires expert and professional salespeople with the focus and capability to tell your brand's story and deliver your priorities and objectives. This is supported with data  to influence outcomes at a store-level.

Maximising sales with speed, scale, flexibility, and reach is optimised with on-demand deployment to activate previously negotiated deals, cut products into shelves, drive sales messages, and increase product awareness.

End-to-End Solution for Independents

MSO & Account Management

Head office representation with the multi-site owners (MSOs) and key accounts to drive strategic sales growth and objectives.

Field Sales Teams

Growing distribution and sales with expert salespeople visiting the right stores and negotiating at a store-level.

Virtual Sales Reps

A flexible, cost-effective, and efficient approach to build partnerships and deliver sales directly with stores.


These are some of the common solutions through this service. We tailor our strategies based on your specific challenges, opportunities, and retail goals.

Distribution Drives

Distribution Drives



Pre- Selling



to Market

New Line

New Line

Speed to Shelf
















Store Audits

Store Audits







Reporting & BI

Being insight-driven and data-led can help brands and retailers run their operations more efficiently. Data can also help to quickly identify opportunities or challenges, allowing businesses to make operational changes or develop strategies in response to market conditions.

Our BI team can help clients build sales strategies, and provide insights and recommendations. They can analyse different data sources, undertake field team modelling, and deliver a deeper level of analysis, including predictive forecasting, that can transform business outcomes.


Live & Transparent

See field reports come through instantly as they’re reported from the field. Total field visibility, accountability, and data-driven decisions.

Bespoke Insights

Analysing data to develop real meaningful insights that help shape the strategies deployed to optimise the program & improve performance.

Smarter Strategies

Leveraging insights & expertise to design better strategies that drive a better result. This is key to evolving the program and building continual improvement.

Keys to Success

Specialist Teams

Channel and retail experts that drive superior brand and sales growth.

Tailored Solutions

Solutions designed for your business that deliver with agility, precision and speed.

Business Intelligence

Business Intelligence plans and models supported by local history, retail footprint & strategic insights


Leveraging our proprietary technology make it easier to work, more efficient & drive a better outcome in store.

Frequently Asked Questions

To help make you the most-informed decision, here are some common questions. More questions? Scroll down, fill out the form and just ask!

In the independent channels where stores are able to decide what products they range and sell, we represent your brand to gain ranging and distribution. As the arms and legs of your business, we engage, influence, and negotiate with every layer of the channel to drive your retail and sales objectives. Often that means negotiating with stores themselves, state and national multi-site owners (MSOs), and wholesalers/distributors.

CROSSMARK is heavily invested in its teams across every retail sector including impulse and convenience. The P&C channel is heavily sought after and our team is experienced in helping brands navigate the process, which may also include planograms and POS to optimise sales and visibility.

Feel free to reach out to us via the contact us form and have your brief/doc ready with any details of what you’re after. If you don’t have anything prepared or just in the discovery phase we can just have a chat and go from there.

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