Consumer Electronics
A high-consideration category where shoppers do their research online but often make their decision in-store. What happens on the floor, at the demo unit, and in that conversation with a rep matters more in consumer electronics than almost any other channel.
In consumer electronics, the rep is part of the product experience
The consumer electronics channel in Australia is concentrated across a small number of powerful retailers where promotional compliance is closely tracked and vendor advocates can meaningfully influence purchase decisions at the point of sale.
Shoppers arrive informed and often undecided between a shortlist of brands, which means a knowledgeable rep on the floor at the right moment can genuinely swing the outcome. Demo unit compliance, ticketing accuracy, and the quality of that in-store conversation all contribute to how a brand performs in this channel.
We support CE brands across all major retailers such as JB Hi-Fi, Harvey Norman, The Good Guys, Officeworks, and Bing Lee.
Relevant services
Everything to drive sales growth in CE. Beyond these, we support with POS printing and distribution, image recognition, and more.
Case study
DJI: How a retail training & advocacy program grew market share by 20%
Why the biggest barrier to selling a world-class product was the person standing behind the counter
DJI arrived in Australian retail with exceptional products and a brand already dominant globally. The challenge wasn’t consumer demand, it was retail staff who didn’t yet know how to sell it.
Latest news & insights
Explore our case studies, articles, and downloads
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The brands gaining ground in Australian retail share a common characteristic: they are running their field programmes on real data, ...
- News & Insights
FMCG businesses have never had more visibility of their store estate, and yet in many cases, execution has never been ...
- News & Insights
‘Smart’ and ‘AI’ are two of the most visible examples with both appearing across CE retailer catalogues. Both can describe ...
- News & Insights
About a year ago, we wrote about how CROSSMARK was embracing AI and what it might mean for the future ...
- News & Insights
Partnering exclusively in Australia with Crossmark allows us to bring the full strength of Pensa’s Vision AI to the AUS ...
- News & Insights
The brands gaining ground in Australian retail share a common characteristic: they are running their field programmes on real data, ...
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