Merchandising
Maximising sales with speed to market, scale and flexibility. Using data insights for smarter strategies and targeted deployment.
Learn more >
We are recognised in the industry for our tailored and data-driven approach to developing merchandising and experiential campaigns that engage and motivate shoppers to buy at the point of purchase. Our dedicated consumer electronics team partners with some of the world's largest and most iconic brands as well as smaller Australian companies. Research shows that consumers are 70% more likely to buy a product if they are able to experience it first, which is why designing programs that create a connection with a product or brand is critical in supporting the shopper’s path to purchase
Our team has extensive knowledge and a proven track record in delivering highly effective field strategies, activations and ambassador programs that create a deeper connection between brands and shoppers. This high-value, large-scale, and process-driven channel requires a retail partner that can support brands with strategic retail planning and effective field teams that can meet specific objectives at a store-level and beyond.
We work with all major retailers and have relationships with groups such as Harvey Norman, JB Hi-Fi, The Good Guys, Bing Lee, and more.
All solutions are tailored to your requirements.
Solutions and services are developed in collaboration with our client partners outside of these listed below.
Maximising sales with speed to market, scale and flexibility. Using data insights for smarter strategies and targeted deployment.
Learn more >Growing distribution and sales in independent channels with highly trained and capable salespeople visiting the right stores.
Learn more >A specialist division focusing on the shopper experience to deliver best-in-class customer engagement, demonstations, sales, and retailer staff advocacy and training.
Learn more >Maximising sales with speed to market, scale and flexibility. Using data insights for smarter strategies and targeted deployment.
Learn more >Key solutions to drive your online sales growth through such support as marketplace management and product content syndication.
Learn more >Uniquely designed services to support your business in commerce such as POS warehousing, data analytics, and HR hosting.
Learn more >
CROSSMARK develops tailored solutions for our client’s needs, not the other way around. Gone are the days of the set-and-forget mentality; we activate how, where, when, and with what will deliver the best ROI and impact for your business.
We use our retail experience, data-driven insights, and your business' retail goals & strategy to design the best field strategy. Through our integration and partnership with your business that we build right from the start, continually improve, and evolve our programs with the changing retail landscape.
Channel and retail experts that drive superior brand experience, retailer relationships, and sales growth.
Data-driven plans and models supported by our internal BI team, retail footprint, and strategic insights.
Leveraging our proprietary technology make it easier to work, more efficient & drive a better outcome in store.
There are so many ways to approach this channel, depending on your business' requirements we can develop models that suit your needs around commercials, flexibility, capability, and scale among other things. Our business intelligence (BI) team allows us to use data & insights to design a smarter way for faster growth.
Ensuring your field marketing is driving sales after a period of disruption
By
Polly Yule - Managing Director on 6 May
The retail industry in the last two years has navigated through numerous obstacles, from panic buying and out of stocks due to supply chain pressures and labour challenges...
Read MoreBuilding a business case for growth and distribution
By
Patricio Servat - Business Development Manager on 23 Mar
Field sales is essential for building a product’s distribution, volume, and overall growth within independent retail channels, however in today’s highly competitive environment field representatives are expected to...
Read MoreLeveraging our ecommerce & logistics capabilities to help clients grow online
By
Con Botsioulis - Director of Client Services on 15 Feb
The shift in shopper behaviour means it has never been more important for brands to maximise their online visibility...
Read MoreThe Keys to planning a successful Black Friday Sales Campaign
By
Anthony Di-Francesco on 3 Nov
Anthony shares the secrets of planning a Successful Black Friday sales campaign and what you can do to create exciting offers that will appeal to customers once stores open their doors.
Read MoreThe Rise of the ethical shopper and what it means for retailers
By
Polly Yule - Managing Director (Australia) on 6 Oct
Polly Yule discusses how retailers can implement ethical and sustainable practices for the ethical consumer in the ever-changing environment of the retail landscape.
Read MoreCROSSMARK Australia secures 14th spot in 2021 Best Places to Work
By
Media release on 27 Oct
Following an extremely challenging year for Australian businesses, CROSSMARK Australia is incredibly proud to be recognised as one of the 2021 Best Places to Work.
Read MoreHow data-centric is your field reporting
By
Patricio Servat (Business Development Manager) on 9 Jun
Pat explains the fundamental basics of data-centric field reporting and why it is essential for potential growth within your business.
Read More