Maximise your promotional days
Effective and efficient tailored solutions
The competitive dynamics of the fast-moving consumer goods industry require greater speed to market and precision of execution. CROSSMARK provides clients with the speed and quality they require for in-store selling and merchandising services to drive shopper purchases and grow brands.
Merchandising is a science. At least, that’s how we look at it. Providing effective merchandising means factoring in brand, retailer and category dynamics as well as geography, seasonality and other factors to arrive at the right solution.
We provide unmatched flexibility in providing clients with the type of merchandising coverage they need.
Merchandising services may include continuity retail coverage, "speed to shelf" initiatives, stand-alone project and planogram work, or dedicated retail coverage team for clients wanting an exclusive, customised service experience. Our solutions include a customised approach based on store level performance metrics and or by specific client-defined parameters.
We are recognized in the industry for our customized approach to developing retail solutions, and selected for the most complex and demanding projects across multiple channels including corporate grocery, independent grocery, mass & speciality, petrol & convenience, consumer electronics and hardware.
100% coverage of Bunnings stores in both Australia & New Zealand.
Web based reporting allowing our clients to view store photos and comments after every call.
Highly experienced Field Operations Managers in each state heading up a team of
90+ merchandisers trained on our clients’ expectations and measured against our KPIs to make sure the job’s being done right the first time.
Account management with the Bunnings Support Office.
A proven track record on completing relays in Bunnings by utilising CROSSMARK’s Speed to Market team
CROSSMARK is uniquely positioned in the marketplace with strong connectivity and significant influence throughout the “shopping eco-system” … from brands to retailers and consumers to shoppers.
Our solutions make an impact in store across a wide range of retail channels, as well as out of store through “live” and digital consumer engagement along the shopping journey.
Australia’s $21 billion hardware and building supplies retail sector has grown steadily over the last decade...Read More
Since the arrival of online retailing, bricks and mortar retailers have had to work harder than ever to capture buyer attention...Read More
Optimising resources has never been more important for FMCG brands, with external forces pressuring margins it’s crucial...Read More
We’d introduce you to one of CROSSMARK’s newest employees, Paul Gardiner, who's just joined to help grow our Hardware division.Read More
In today’s challenging retail environment CROSSMARK is excited by the launch of a new field marketing app called Compass...Read More
One ongoing issue that continues to plague FMCG brands is the growth of private and phantom label products...Read More