Speed to Market Speed to Market

Maximise your promotional and sales days

Data-Driven Deployment Data-Driven Deployment

Smarter strategies to drive sales growth

Retail Merchandising & Execution

Activating in retail with speed, scale, flexibility, and coverage.

Merchandising and execution are the backbone of retail and are critical to ensuring products, brands, and categories are retail-ready. Speed to market, data-driven deployment, flexibility, technology, and collaboration are all fundamentals that drive strong sales. While seemingly simple, these factors can be the first barrier in a shopper’s path to purchase when poorly executed or neglected.

The competitive nature of today’s retail industry requires specialist expertise, data insights and tailored solutions. CROSSMARK works with leading brands to develop the best deployment and activation plans, whether that’s using our shared merchandisers or creating a dedicated field team.

While our team can do almost anything reasonable within a store, our solutions are typically categorised into the following key areas:

 

Making sure a product’s home site is well presented, clean, in-stock, ticketed, adheres to the store planogram and meets tactical on-shelf availability strategies. We design data-driven plans that are cost-effective, targeted, and support in-store marketing initiatives such as promotional campaigns. Our merchandising solutions may include:

  • General merchandising
  • Engaging with staff & leveraging relationships
  • Promotional activations
  • Off-location displays
  • Auditing & stocktaking
  • Over & aboves


Activating with speed, flexibility and scale to activate large-scale campaigns across every retail store nationally in a single day is where CROSSMARK excels. That may include rolling out POS, building off-location displays, or initiating a NPD launch – we leverage our teams to ensure your product makes an impact in-store and delivers a better ROI back to your business.

However, merchandising is just the beginning, CROSSMARK can also help amplify your brand’s visibility and enjoys being challenged with new and different objectives. This could be as simple as auditing, increasing compliance, delivering incentive programs, or designing bespoke solutions to support your internal sales teams.

Our specialist team is experienced in managing and executing all types of planograms, refits, bay layout guides (BLG), and general layout changeovers. With our scale, coverage, and speed we are able to meet every supplier and retailer's required timeline.

We provide a specialist Bunnings service for their Vendor In-store Support requirements – with its own page to learn more about Bunnings VIS >

Specialist retail projects and installation team that focuses on special retail project with higher capability, certification, and licensing. 

On-demand & Tactical Activations

Speed & Coverage

With our systems and support structures, we can activate in thousands of stores in a single day – maximising your sales and promotional days.

Expertise & Relationships

Tap into our specialist merchandisers with existing relationships in store to drive better outcomes in store for your business.

Flexibility & Scale

Flexibility to adapt deployment plans to your retail needs. Flex up & down as needed, gone are the days of fixed calls.

Solutions

These are some of the common solutions through this service. We tailor our strategies based on your specific challenges, opportunities, and retail goals.

Surge Merchandising

Surge Merchandising

New Line Shelf Drives

New Line Shelf Drives

NPD Cut In

NPD Cut In

Product Rotations

Product Rotations

Stickering & Recalls

Stickering & Recalls

Bunnings VIS

Bunnings VIS

Compliance & Auditing

Compliance & Auditing

Setup Displays & POS

Setup Displays & POS

Stock Replenishment

Stock Replenishment

Planograms

Planograms

POS Print & Distribution

POS Print & Distribution

Promotional Pre-calls

Promotional Pre-calls



Reporting & BI

Being insight-driven and data-led can help brands and retailers run their operations more efficiently. Data can also help to quickly identify opportunities or challenges, allowing businesses to make operational changes or develop strategies in response to market conditions.

Our BI team can help clients build sales strategies, and provide insights and recommendations. They can analyse different data sources, undertake field team modelling, and deliver a deeper level of analysis, including predictive forecasting, that can transform business outcomes.

 

Live and Transparent

See field reports come through instantly as they’re reported from the field.

Real-time Insights

Complete visibility of exactly how every activity is trending, what's working, and what has opportunity.

User-Friendly

Easy to navigate and find all the data & insights you need – from national & individual store reports, to the photo gallery.




Keys to Success

Specialist Teams

Channel and retail experts that drive superior brand and sales growth.

Tailored Solutions

Solutions designed for your business that deliver with agility, precision and speed.

Business Intelligence

Business Intelligence plans and models supported by local history, retail footprint & strategic insights

Technology

Leveraging our proprietary technology make it easier to work, more efficient & drive a better outcome in store.

Frequently Asked Questions

To help make you the most-informed decision, here are some common questions. More questions? Scroll down, fill out the form and just ask!

Merchandising ensures your product and brands are well represented to attract attention, communicate their value proposition, and encourage a purchase. Often engaging an outsourced retail specialist for the first time comes from the need to address a specific challenge (like out of stock issues), or optimise an opportunity (e.g. an upcoming sales promotion).

CROSSMARK prides itself on delivering live and transparent reporting which tracks field compliance, campaign progress and other specific campaign goals. Our team set clear KPIs for every activity and our team meets or exceeds targets by drawing on our extensive experience and data-led insights. ROI can be linked to the improvement in solving your retail problem to drive incremental sales, or in capturing new opportunities through a promotional campaign.

Without getting too complex, anyone can put a person into a store. What you need to evaluate are the service delivery metrics, quality of execution, and the added value they can bring – be it live reporting, integrated services such as warehousing, or simply their expertise. CROSSMARK can provide you with insights and recommendations on when, where, and what activity will deliver more value back to your business.

Gone are the days of the one-size-fits-all approach. We know retail and as your strategic partner, we work with you to achieve better results.

It’s hard to capture all field trends here on this page, especially across so many verticals – we encourage you to chat with us, and check out our blog for trends and insights.

Feel free to reach out to us via the contact us form. We’ll require some details about your brief and what you’re looking to achieve. If you aren’t able to share these details with us, or you’re just in the discovery phase, we’re happy to have a chat to get you started.

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