Vendor Refill & Merchandising
National coverage across ANZ
Shared and Dedicated Models
Flexible solutions tailored to your needs
CROSSMARK has over 2 decades of experience providing tailored Bunnings VIS solutions and best practices with a dedicated Bunnings VIS team in two key platforms; Vendor Refill and Projects. CROSSMARK employs over 2,500 people across Australia & New Zealand.
All our staff are 100% CROSSMARK employees and are supported by expert Field Managers. Through the use of data & insights, we’re able to design a smarter way to deliver faster sales growth for our partners by utilising our proprietary live reporting software, Storetrack. This platform delivers information to our clients on a fully customisable dashboard which will provide your team with full visibility of in-store activities and support strategies in real time.
The CROSSMARK Commitment
To maximise the performance of our clients’ brands & drive the health of the Bunnings KPI report through VIS compliance, disciplined implementation & executional excellence with full visibility of all in-store activities through our Dedicated Bunnings VIS team and bespoke optimisation analysis tools delivered by the CROSSMARK Business Intelligence team.
We’re powered by our people and strive to achieve amazing results for our clients with a dedicated hardware team.
We leverage data & insights to optimise in-store frequency and duration of visitation delivering tailored and customisable call cycles.
CROSSMARK are not a transactional service provider but a strategic growth partner for your business.
These are some of the common solutions through this service. We tailor our strategies based on your specific challenges, opportunities, and retail goals.
Optimisation
Requirements
Training & Advocacy
Merchandising
Negotiation
Drives
Aisle Angels
Reporting
Being insight-driven and data-led can help brands and retailers run their operations more efficiently. Data can also help to quickly identify opportunities or challenges, allowing businesses to make operational changes or develop strategies in response to market conditions.
Our BI team can help clients build sales strategies, and provide insights and recommendations. They can analyse different data sources, undertake field team modelling, and deliver a deeper level of analysis, including predictive forecasting, that can transform business outcomes.
See field reports come through instantly as they’re reported from the field.
Completely visibility of exactly how every activity is trending, what's working, and what has opportunity.
Easy to navigate and find all the data & insights you need – from national & individual store reports, to the photo gallery.
Channel and retail experts that drive superior brand and sales growth.
Solutions designed for your business that deliver with agility, precision and speed.
Business Intelligence plans and models supported by local history, retail footprint & strategic insights
Leveraging our proprietary technology make it easier to work, more efficient & drive a better outcome in store.
Storetrack: A Game-Changer for Hoop NZ and its Clients through Retail Field Force Management
By
Luke Johnson on 26 Sep
Read more about how our award winning field management software Storetrack works, and how it's changing the game for partner agency Hoop.
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Embracing AI: Transforming Field Marketing In Retail
By
Andy Kirk on 6 Jun
Our CEO Andy Kirk gives his views on AI, and how we're harnessing its powerful capability to drive faster, smarter and deeper insights for clients.
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The rise of the health-conscious consumer: Australian supermarkets step up to influence healthy choices
By
Polly Yule (MD) & Becky Schrederis (BM) on 30 Dec
From cereal and ice cream to chips and chocolate, the way foods with high fat, salt and sugar (HFSS) are promoted in store is changing.
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What retailers can learn from TikTok to prepare for the metaverse?
By
Andy Kirk - CEO on 28 Nov
While there is no question that virtual reality technology has a long way to go, as computer capabilities become more powerful and less pixilated, and new digital platforms including Web3 infrastructure are launched, the immersive sensory experience will only improve.
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How To Improve Mystery Shop Scores
By
CROSSMARK on 27 Sep
In an age where word of mouth is crucial to a business’s growth, exceptional customer service is a top priority. Mystery shopping continues to be an excellent way to see your business through the eyes of your customers and provide detailed insights on where you can improve.
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Ensuring your field marketing is driving sales after a period of disruption
By
Polly Yule - MD on 6 May
The retail industry in the last two years has navigated through numerous obstacles, from panic buying and out of stocks due to supply chain pressures and labour challenges...
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Building a business case for growth and distribution
By
Patricio Servat - Business Development Manager on 23 Mar
Field sales is essential for building a product’s distribution, volume, and overall growth within independent retail channels, however in today’s highly competitive environment field representatives are expected to...
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