Merchandising

Merchandising drives sales at shelf. Our team combines national scale with local market expertise to ensure your products are in optimum selling condition and your brand’s campaign gives shoppers a seamless experience.

Retail merchandising, planograms, and execution

Activating in retail with speed, scale, flexibility, and coverage.

Merchandising and retail execution are the backbone of in-store performance. Getting products retail-ready, keeping shelves stocked, and activating campaigns on time are all fundamental to driving sales, and they’re often the first thing to fall apart when done poorly or treated as an afterthought.

The reality is that most brands don’t have the resources to cover every store, every week. CROSSMARK partners with brands and retailers to build the right deployment and activation plan for their business, whether that means tapping into our shared merchandising network with strong store relationships or building a dedicated field team with deeper category knowledge.

Merchandising

Making sure a product’s home site is well presented, clean, in-stock, ticketed, and set to the store planogram is the baseline. We go beyond that, designing data-driven call plans that are targeted, cost-effective, and aligned to your on-shelf availability strategy.

Our merchandising services cover the full range of what happens at shelf and throughout the store:

General merchandising and shelf management
Stock replenishment and inventory management
Engaging with store staff and building relationships
Promotional activations and campaign execution
Off-location displays and secondary placements
Compliance auditing and stocktaking
Over and above opportunities

Where CROSSMARK stands apart as a merchandising company is our ability to activate at scale. Rolling out POS across hundreds of stores in a single day, building off-location displays nationally for a product launch, or deploying teams to respond to an out-of-stock crisis: that operational reach is hard to replicate.

Merchandising is often the starting point, but most of our partnerships grow from there. Whether it’s auditing compliance, running incentive programs for store staff, or designing something bespoke to support your internal sales team, we’re built to take on the brief.

Planograms (POGs)

Our specialist planogram team manages and executes all types of POG resets, refits, bay layout guides (BLGs), and category changeovers across all major retail channels.

What makes the difference is how we plan the work. We use sales data, store performance, and category insights to prioritise which stores get attention first, so the resets that will have the biggest commercial impact. Additionally, store behaviours impact how long planograms can take due to factors such as their category preparation, tickets, and shelving, so we approach those stores differently and ideally adapt store lists to maximise the optimisation opportunity.

Resets are captured and reported through Storetrack, giving you visibility on completion rates, before-and-after imagery, and any in-store issues flagged during the work. Over time, this builds a picture of how planogram changes are actually performing at shelf: which movements are driving sales, where compliance is slipping, and where the next opportunity sits.

We can also layer in AI-powered Image Recognition to automate shelf auditing and compliance checks. Image recognition captures planogram compliance, share of shelf, and out-of-stock data at a level of detail and consistency that’s difficult to achieve otherwise.

Bunnings VIS

We provide a specialist service for Bunnings’ Vendor In-Store Support (VIS) requirements. Given the unique operating environment and expectations within Bunnings, we’ve built a dedicated team and process around this channel.

Learn more about Bunnings VIS →

Retailer Projects

Everything we do in merchandising and planograms also applies when we’re working directly for the retailers.

We partner with leading Australian retailers such as Woolworths, Bunnings, and 7-Eleven to execute projects within their own store networks, from planogram resets and range changeovers to full category refits. With the largest field coverage in Australia, we give retailers the ability to roll out changes across their entire footprint with speed, scale, and full transparency on progress and completion.

Some retailer projects also call for a higher level of capability working with fixtures. Store refits, fixture installations, heavy or technical builds, and large-scale rollouts all require a team with the right certifications, licensing, and physical capacity for the job. Our specialist project crews are trained for exactly this kind of work, and they operate with the same national reach, so we can run complex projects across multiple states at the same time without compromising on quality or timelines.

Growth solutions

Completely flexible and on-demand retail specialists

Strategic pillars

Turning retail opportunity into sales growth

We tailor our strategies based on your specific challenges, opportunities, and retail goals.

Data & technology

Storetrack: Data-driven deployment and live reporting

Our own proprietary Storetrack technology enables incredible flexibility and agility to deploy our teams, while providing real-time visibility into all activity and performance to shape strategy.

End-to-end POS Management driving sales growth

Internal Warehouse and integrated POS Management enabling teams to seize opportunities, improve compliance, and achieve greater speed-to-market.

Items dispatched p.a.

1 m+

Orders processed p.a.

1 k+

Warehousing sqm.

0 +

Case study

PepsiCo: How a must-win merchandising team replenished 425,000+ cartons a year

A long-term partnership reshaped the way a market leader deploys its field team.

When PepsiCo’s territory coverage started showing cracks, competitors didn’t wait around. What began as ad-hoc support to fill vacancies evolved into something more strategic: a collaborative model that freed PepsiCo’s territory managers to focus on what they do best.