Storetrack: A Game-Changer for Hoop NZ and its Clients through Retail Field Force Management
By Luke Johnson on 26 Sep

Read more about how our award winning field management software Storetrack works, and how it's changing the game for partner agency Hoop.

Embracing AI: Transforming Field Marketing In Retail
By Andy Kirk on 6 Jun

Our CEO Andy Kirk gives his views on AI, and how we're harnessing its powerful capability to drive faster, smarter and deeper insights for clients.

The rise of the health-conscious consumer: Australian supermarkets step up to influence healthy choices
By Polly Yule (MD) & Becky Schrederis (BM) on 30 Dec

From cereal and ice cream to chips and chocolate, the way foods with high fat, salt and sugar (HFSS) are promoted in store is changing. 

What retailers can learn from TikTok to prepare for the metaverse?
By Andy Kirk - CEO on 28 Nov

While there is no question that virtual reality technology has a long way to go, as computer capabilities become more powerful and less pixilated, and new digital platforms including Web3 infrastructure are launched, the immersive sensory experience will only improve.

How To Improve Mystery Shop Scores
By CROSSMARK on 27 Sep

In an age where word of mouth is crucial to a business’s growth, exceptional customer service is a top priority. Mystery shopping continues to be an excellent way to see your business through the eyes of your customers and provide detailed insights on where you can improve.

Ensuring your field marketing is driving sales after a period of disruption
By Polly Yule - MD on 6 May

The retail industry in the last two years has navigated through numerous obstacles, from panic buying and out of stocks due to supply chain pressures and labour challenges...

Building a business case for growth and distribution
By Patricio Servat - Business Development Manager on 23 Mar

Field sales is essential for building a product’s distribution, volume, and overall growth within independent retail channels, however in today’s highly competitive environment field representatives are expected to...

Leveraging our ecommerce & logistics capabilities to help clients grow online
By Con Botsioulis - Client Service Director on 15 Feb

The shift in shopper behaviour means it has never been more important for brands to maximise their online visibility...

The Keys to planning a successful Black Friday Sales Campaign
By Anthony Di Francesco - Client Service Director on 3 Nov

Anthony shares the secrets of planning a Successful Black Friday sales campaign and what you can do to create exciting offers that will appeal to customers once stores open their doors.

The Rise of the ethical shopper and what it means for retailers
By Polly Yule - MD on 6 Oct

Polly Yule discusses how retailers can implement ethical and sustainable practices for the ethical consumer in the ever-changing environment of the retail landscape.

CROSSMARK Australia secures 14th spot in 2021 Best Places to Work
By CROSSMARK on 27 Oct

Following an extremely challenging year for Australian businesses, CROSSMARK Australia is incredibly proud to be recognised as one of the 2021 Best Places to Work.

How data-centric is your field reporting
By Patricio Servat - Business Development Manager on 9 Jun

Pat explains the fundamental basics of data-centric field reporting and why it is essential for potential growth within your business. 

Convenience stores have an opportunity to carve a new niche
By Pete Hanson - Client Service Director on 13 May

How has retail changed through COVID-19? How will it continue to shift into 2021?

Top 5 considerations when landing an FMCG
By Andrew Bosco - Client Service Director on 5 Apr

You may have ticked all the boxes in terms of preparing a new product for market, but are you ready to get your product onto the supermarket shelves?

Emerging technologies that will enhance the in-store experience
By Andy Kirk - CEO on 11 Mar

Is your business capitalising on new technological advancements within retail? Andy Kirk explores the nature of emerging technologies that will enhance the in-store experience for customers.

How the retail experience will change in 2021
By Andy Kirk - CEO on 21 Jan

Our CEO, Andy Kirk, explores the everchanging retail experience after COVID-19 and how businesses can navigate the new landscape of retail.

A renewed trust for convenience
By Peter Hanson - Client Service Director on 18 Jan

Convenience retailers need to work hard to retain the shoppers that they've won last year. 2020 has thrown all corners of the world into chaos and brought with it unprecedented challenges for business of all shapes and sizes...

The P&C Consistency Challenge
By Andy Kirk - CEO on 12 Dec

There's no such thing as one size fits all when it comes to merchandising in P&C. Convenience's format requires a strategic approach to ensure consistency in the display of brands.

CROSSMARK forms new alliance with global creative agency IMA
By CROSSMARK on 14 Oct

CROSSMARK Australia has announced a new partnership agreement with Intermarking Agency, an award-winning global creative agency.