AI in Action: How CROSSMARK's AI Capability Is Evolving
By
Andy Kirk on 30 Oct
About a year ago, we wrote about how CROSSMARK was embracing AI and what it might mean for the future of field marketing.
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Our unique point of difference is the way we operate
Our client-centric nature and dynamic team of retail industry experts mean we're continually expanding our services and supporting businesses to help clients achieve their desired field results. Our speciality services support our teams in the field, enabling us to operate more effectively at speed and scale, such as effectively allowing us to activate national campaigns across thousands of stores in a single day through integrated logistics.
To let our teams activate logistically complex campaigns, CROSSMARK has taken the unprecedented step of building its own national distribution centre to give our team more control over essential processes, such as POS, stock and other elements that ensure we can activate campaigns more effectively. This also ensures we have the ability to manage complex ‘pick and pack’ warehousing requirements.
All our specialty services support our programs and our clients to achieve better results in retail.
Our specialist projects team can help you with:
- Store refits & refurbishment
- Planogram implementation
- PEC audits
- Racking installation & adjustments
- New & renewal store setup
- Project management
- Roll-out of new ranges
- Asset management – consolidation & logistics
Our internal distribution centre has been specifically designed for retail, and is an active part of how we drive better results when activating in-field with distributed materials and assets. With our integrated warehouse, we also have full visibility of all stock inventory, upcoming activity, storage requirements, and the supply chain.
Being insight-driven and data-led can help brands and retailers run their operations more efficiently. Data can also help to quickly identify opportunities or challenges, allowing businesses to make operational changes or develop strategies in response to market conditions.
Our in-house BI team is a specialist and flexible resource available for clients to tap into whenever they need it. Our BI team can help clients build sales strategies, and provide insights and recommendations. They can analyse a client’s own sales data, undertake field team modelling, and can even use specialist software programs to deliver a deeper level of analysis, including predictive forecasting, that can transform business outcomes.
We work with you to manage the supply and demand planning between your business and the retailer. Typically, this is seen as an isolated role for large companies, but we see the opportunity to expand this to use as a differentiator and even support us in driving better results and sales growth infield.
A complete and customised outsourced employment solution that supports clients from project-based recruitment and headcount solutions to permanent and ongoing payroll and people management.
AI in Action: How CROSSMARK's AI Capability Is Evolving
By
Andy Kirk on 30 Oct
About a year ago, we wrote about how CROSSMARK was embracing AI and what it might mean for the future of field marketing.
Read More
CROSSMARK & Pensa: Bringing Vision AI to Aussie Retail
By
Andy Kirk on 29 Sep
At CROSSMARK, we’ve always believed in smarter ways to see retail reality and that’s why we’ve exclusively teamed up with Pensa Systems and their cutting edge technology in Vision AI for shelf intelligence.
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Storetrack: A Game-Changer for Hoop NZ and its Clients through Retail Field Force Management
By
Luke Johnson on 26 Sep
Read more about how our award winning field management software Storetrack works, and how it's changing the game for partner agency Hoop.
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Embracing AI: Transforming Field Marketing In Retail
By
Andy Kirk on 6 Jun
Our CEO Andy Kirk gives his views on AI, and how we're harnessing its powerful capability to drive faster, smarter and deeper insights for clients.
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The rise of the health-conscious consumer: Australian supermarkets step up to influence healthy choices
By
Polly Yule (MD) & Becky Schrederis (BM) on 30 Dec
From cereal and ice cream to chips and chocolate, the way foods with high fat, salt and sugar (HFSS) are promoted in store is changing.
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What retailers can learn from TikTok to prepare for the metaverse?
By
Andy Kirk - CEO on 28 Nov
While there is no question that virtual reality technology has a long way to go, as computer capabilities become more powerful and less pixilated, and new digital platforms including Web3 infrastructure are launched, the immersive sensory experience will only improve.
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How To Improve Mystery Shop Scores
By
CROSSMARK on 27 Sep
In an age where word of mouth is crucial to a business’s growth, exceptional customer service is a top priority. Mystery shopping continues to be an excellent way to see your business through the eyes of your customers and provide detailed insights on where you can improve.
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