Retail Merchandising & Execution
Maximising sales with speed to market, scale and flexibility. Using data insights for smarter strategies & targeted deployment.
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The mass-market, big-box retail sector is highly process-driven, relying on speed, flexibility and data-driven merchandising strategies that support purchases and deliver sales growth. While online shopping has surged in recent years, the majority of purchases are still made in-store. This puts pressure on brands to optimise on-shelf performance, ensuring that the right strategies are in place to support the brand in its category, with consideration to geographic and seasonal market factors, as well as supply and demand logistics. CROSSMARK is recognised in the industry for its tailored and data-driven approach to developing highly effective and dynamic retail solutions. We’re proud to partner with some of the world's largest and most iconic brands as well as small Australian businesses.
Our team works in collaboration with clients to develop strategic retail plans that connect brands with shoppers at a store-level and beyond. We work across key retailers such as David Jones, Myer, Big W, Target, Kmart, Best & Less, The Reject Shop, and more.
All solutions are tailored to your requirements.
Solutions and services are developed in collaboration with our client partners outside of these listed below.
Maximising sales with speed to market, scale and flexibility. Using data insights for smarter strategies & targeted deployment.
Learn more >Bringing your marketing campaigns to life through creative experiential activations of your brands & products.
Learn more >We specialise in Warehousing & Distribution, POS Design & Printing Retail Modelling & BI Corporate Grocery VRP, HR Hosting.
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CROSSMARK develops tailored solutions for our client’s needs, not the other way around. Gone are the days of the set-and-forget mentality; we activate how, where, when, and with what will deliver the best ROI and impact for your business.
We use our retail experience, data-driven insights, and your business' retail goals & strategy to design the best field strategy. Through our integration and partnership with your business that we build right from the start, continually improve, and evolve our programs with the changing retail landscape.
Channel and retail experts that drive superior brand experience, retailer relationships, and sales growth.
Data-driven plans and models supported by our internal BI team, retail footprint, and strategic insights.
Leveraging our proprietary technology make it easier to work, more efficient & drive a better outcome in store.
There are so many ways to approach this channel, depending on your business' requirements we can develop models that suit your needs around commercials, flexibility, capability, and scale among other things. Our business intelligence (BI) team allows us to use data & insights to design a smarter way for faster growth.
Storetrack: A Game-Changer for Hoop NZ and its Clients through Retail Field Force Management
By
Luke Johnson on 26 Sep
Read more about how our award winning field management software Storetrack works, and how it's changing the game for partner agency Hoop.
Read MoreEmbracing AI: Transforming Field Marketing In Retail
By
Andy Kirk on 6 Jun
Our CEO Andy Kirk gives his views on AI, and how we're harnessing its powerful capability to drive faster, smarter and deeper insights for clients.
Read MoreThe rise of the health-conscious consumer: Australian supermarkets step up to influence healthy choices
By
Polly Yule (MD) & Becky Schrederis (BM) on 30 Dec
From cereal and ice cream to chips and chocolate, the way foods with high fat, salt and sugar (HFSS) are promoted in store is changing.
Read MoreWhat retailers can learn from TikTok to prepare for the metaverse?
By
Andy Kirk - CEO on 28 Nov
While there is no question that virtual reality technology has a long way to go, as computer capabilities become more powerful and less pixilated, and new digital platforms including Web3 infrastructure are launched, the immersive sensory experience will only improve.
Read MoreHow To Improve Mystery Shop Scores
By
CROSSMARK on 27 Sep
In an age where word of mouth is crucial to a business’s growth, exceptional customer service is a top priority. Mystery shopping continues to be an excellent way to see your business through the eyes of your customers and provide detailed insights on where you can improve.
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Ensuring your field marketing is driving sales after a period of disruption
By
Polly Yule - MD on 6 May
The retail industry in the last two years has navigated through numerous obstacles, from panic buying and out of stocks due to supply chain pressures and labour challenges...
Read MoreBuilding a business case for growth and distribution
By
Patricio Servat - Business Development Manager on 23 Mar
Field sales is essential for building a product’s distribution, volume, and overall growth within independent retail channels, however in today’s highly competitive environment field representatives are expected to...
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