“It’s been a game changer for how we approach our field management and reporting. We are already seeing some major improvements in how we go to market and drive an even better delivery for our clients, we could not be happier about partnering with Crossmark and Storetrack.” Gavin Nixon - Director / Owner, Hoop NZ
Retail is famously fast paced, and changes happen rapidly. Keeping up with these changes and adapting to the new normal is key for 3rd party agencies to stay relevant and add value for client partners.
This is where Storetrack, a proprietary sales force automation tool developed by Crossmark, comes into play. Launched over 15 years ago as a field management tool, Storetrack has undergone significant evolution over the past decade, transforming from a simple tool into a comprehensive SaaS platform covering all aspects of managing sales, merchandising and training teams across multiple channels and geographies. Today, it serves as a backbone for sales force management and reporting for clients across more than a dozen countries.
Recently, Crossmark partnered with Hoop NZ, New Zealand's leading retail merchandising business, to deploy Storetrack across all of their field operations.
The Evolution of Storetrack
Storetrack's journey began over a decade and a half ago with a simple objective: to streamline and enhance field sales and merchandising activities while making it easier to manage a remote field force. What started to solve an immediate need that off-the-shelf products could not do, has morphed into something that could not have been imagined at the time.
Over the years Storetrack has integrated advanced routing, sophisticated reporting analytics, and seamless integration with both internal and third-party warehouses and more recently, integrating AI to take advantage of this rapidly developing technology. It has made life easier and more effective for the field teams, their managers, head office account teams and of course our clients. This continuous development has turned Storetrack from an internal system into a robust SaaS offering, providing unparalleled support to field teams across borders.
Storetrack and Hoop: A Strategic Partnership
Hoop New Zealand, known for its expertise in retail execution, is now leveraging Storetrack to enhance its operations. This collaboration brings several benefits to Hoop and a seamless integration for trans-Tasman clients who want local expertise but a consistent approach. So why when they were looking to drive improvements across their business did Hoop choose to use Storetrack and what has it meant for them and their clients?
Advanced Routing & Capacity Planning: Efficiency at Its Best
One of the standout features of Storetrack is its advanced capacity planning and job scheduling capability.
- Optimised routes: ensures staff spend more time engaging with customers and less time on the road.
- Dynamic Schedules: create dynamic scheduling of the most efficient routes with minimal human input while allocating the right resources for the right job.
- Reduced travel costs: increased productivity, improved carbon footprint with less head office administration and flexibility for clients
Business Analytics: Data-Driven Decisions
In today's data-driven world, having access to real-time analytics is a game-changer. Storetrack provides detailed insights into sales performance, compliance, inventory levels and market trends. These analytics enable sales teams to make informed decisions, identify opportunities for growth, and address potential issues before they escalate. With customisable dashboards and reports, users can tailor the data to meet their specific needs, ensuring they have the right information at their fingertips.
Seamless Integration: A Unified Ecosystem
Integration with internal and third-party systems is another key benefit of Storetrack. By connecting with warehouses / Delivery partners and retailer systems, Storetrack ensures that sales teams have up-to-date information on stock, deliveries and order status. This seamless integration helps prevent wasted time and effort, better inventory management and improved customer satisfaction. For Hoop, this means a more streamlined operation and a stronger ability to meet client demands.
Scalability and Flexibility
As Storetrack is now a full SaaS offering, it provides Hoop with the scalability and flexibility needed to adapt to changing business needs. Whether expanding into new regions or adjusting to client needs, Storetrack can support Hoop's growth and evolution. Hoop have also been instrumental in driving some additional features so look out for dynamic, image-based planogram reporting to drive improved compliance in CE retail?
Hoop NZ is seeing great benefits both internally and externally:
“It’s been a game changer for how we approach our field management and reporting. We are already seeing some major improvements in how we go to market and drive an even better delivery for our clients, we could not be happier about partnering with Crossmark and Storetrack.”
Gavin Nixon – Director / Owner, Hoop NZ
“It’s streamlined our field capabilities and driven productivity of the team; it means we get to spend less time on admin and more time on driving capability and sales for our clients.”
Matthew Clews – GM, Hoop NZ
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Luke Johnson is Director of Operations at CROSSMARK Australia. He is responsible for CROSSMARK’s entire merchandising field force across Australia combined with the Casual Recruitment, Business Intelligence and IT Divisions. Prior to that he held senior Sales Operations at GraysOnline managing the auction platform for Consumer Goods and worked with Deloitte in various consulting roles in the UK and Australia. |